Today, WWE and NBCUniversal announced a brand campaign titled “For The Hero In All of Us” which will air across NBC’s network including cable, network, and over 50 digital properties as well as on all WWE platforms.

In addition, WWE is also giving an unprecedented access to its Superstars and Divas for the creation of custom on-air campaigns, in-show integrations, and social campaigns to its advertisers.

“WWE is one of the biggest, family-friendly, year-round programming opportunities on TV,” said Dan Lovinger, Executive Vice President, Advertising Sales, NBCUniversal. “We wanted to bring all of WWE’s brands, properties and platforms together so advertisers can more easily benefit from the massive and passionate audiences its live entertainment attracts. Our teams are excited to develop unique marketing campaigns for our partners in conjunction with the WWE.”

Michelle Wilson, WWE Chief Revenue & Marketing Officer, said, “Our new campaign illustrates all that is great about the WWE brand from our charismatic and athletic Superstars to our multigenerational and multicultural audience, and our commitment to giving back. In partnership with NBCUniversal, we now have unprecedented opportunities for advertisers to engage our fans and Superstars while leveraging all of our platforms, including television, live events, digital and social media.”

Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement at scale:

The Road To WrestleMania: a 32-day build up to the Super Bowl of sports entertainment; The Slammy Awards: an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season; Champions of Fatherhood: a special series which turns the spotlight on America’s unsung heroes; and Heroes of Tomorrow: a way to highlight WWE’s legion of young fans.