ECW Press today announced a new publishing partnership with World Wrestling Entertainment and the release of the first book of the deal, a book titled The Iron Sheik: Listen Jabroni!

Michael Holmes, Senior Editor at ECW Press, arranged the deal. “Our new partnership with WWE is the best possible addition to our longstanding commitment to publishing the finest books about the exciting world of Sports Entertainment. It’s a real pinnacle for ECW Press — a formal relationship with the WWE means we’re working with the undisputed industry leader, which is both an honor and a privilege.”

The Iron Sheik: Listen Jabroni! is peppered with interviews and insights from other WWE personalities as readers are taken on a journey from the Iron Sheik’s teen years as a competitor for his native Iran, to the era when the Iranian hostage crisis transformed him into arguably the most vilified figure in sports entertainment, to his current status as a YouTube and Twitter sensation.

The book is scheduled for an October 2015 release by ECW Press and is co-written by former WWE employee Keith Greenberg.