Forbes has compiled a list of the most valuable event brands in sports for 2014 and WWE’s WrestleMania made it to the list for the first time.
The Event brand value was calculated as the average revenue from media, sponsorships, tickets and licensed merchandise per-event-day of competition.
“A new member among Fab 40 events is WrestleMania, an annually staged event put on by WWE, the most successful professional wrestling promotion in the world,” Forbes wrote.
The WrestleMania brand was calculated to be worth around $105 million, placing it eighth among sporting events. In April, WrestleMania 30 broke the record for the Mercedes-Benz Superdome’s highest grossing entertainment event, marking the fifth-consecutive year WrestleMania broke the host venue’s single day revenue record.
The list was topped by the Super Bowl ($500 million), and then Summer Olympic Games ($348 million), Winter Olympic Games (285 million), FIFA World Cup ($170 million), NCAA Men’s Final Four ($143 million), UEFA Champions League ($139 million), MLB World Series ($113 million), WrestleMania ($105 million), Daytona 500 ($100 million), and Kentucky Derby ($99 million).