WWE and Louisiana Governor John Bel Edwards announced today that WrestleMania 34 in New Orleans generated $175 million in economic impact for the greater New Orleans region this past April, according to a study conducted by the Enigma Research Corporation.
This had a $33 million increase from the revenue generated by WWE in New Orleans for WrestleMania 30 a few years ago and it is the seventh consecutive year that WrestleMania generated more than $100 million in economic impact for its host region.
Over the past 12 years, WrestleMania has generated more than $1.2 billion in cumulative economic impact for the cities that have hosted the event. WrestleMania 34 also generated approximately $23.7 million in federal, state and local taxes.
“Yet again, WWE delivered on its promise to offer a spectacular event in New Orleans and a boost to the local economy,” said Governor John Bel Edwards. “I would like to thank the WWE fans from around the world that descended on New Orleans for WrestleMania Week. We hope they enjoyed their visit, and more importantly, we hope to bring WrestleMania back to New Orleans in the future.”
“We were thrilled to have been a cornerstone event as part of the city’s Tricentennial Celebration, and that WrestleMania’s triumphant return to New Orleans once again generated an incredible economic windfall for the city,” said John P. Saboor, WWE Executive Vice President of Special Events. “The success of our week-long celebration would not have been possible without the tireless support of the State of Louisiana, the City of New Orleans and all of the public and private sector partners throughout the region. We now turn our attention to New York and New Jersey for what will be a historic WrestleMania Week celebration.”
WrestleMania 34 was the highest-grossing entertainment event in the history of the Mercedes-Benz Superdome with 78,133 fans from all 50 states and 67 countries attending.
Other numbers from the report include: 77% of fans that attended WrestleMania were from outside the New Orleans region and stayed an average of 3.9 nights; $22 million was spent on hotels and accommodations within New Orleans; The economic impact derived from WrestleMania Week was equal to the creation of 1,583 full-time jobs for the area; $9.9 million was spent by visitors to New Orleans at area restaurants.