Toy State to develop WWE-branded R/C vehicles


Toy State, a toy industry leader and innovator, has entered into a licensing agreement with WWE to develop remote-controlled (R/C) vehicles for the North America market, the first of which will be in stores later this year. This agreement marks Toy State’s first licensing agreement under the Nikko brand since their acquisition of the company last year.

“There are few brands with as loyal and passionate a fan base as the WWE,” said Andy Friess, Toy State president. “The personality of the brand is perfectly aligned with the attitude and innovation of our toys, and we can’t wait for WWE fans to see our products when they hit the shelves.”