TKO shares hit an all-time high today, trading at $194.76 just before midday and closed the trading week at $190.98, which is 30 cents down from yesterday’s all-time high close.

The uptick in trading was thanks to two successful television deals between WWE and ESPN and more importantly, UFC with Paramount Skydance. TKO is pocketing $1.6 billion over five years for the WWE 10 yearly premium live events and another $7.7 billion for the UFC shows over seven years.

The closing gave the overall company a market cap of $37.93 billion and stocks are up 34% from the start of the year.