PWInsider.com is reporting that there were three main people behind the creative and production of the Cody Rhodes and Roman Reigns segment which aired last night on Smackdown.

Shot earlier in the week, PWInsider says that Jeremy Borash, the company’s Senior Director of Content and Development, was on site to produce the segment and was also helped by Rob Fee, the Director of Character Development.

Paul Heyman was also on location and was heavily involved with the segment, helping direct what ended up being an eight-minute mini movie, shot with specific cameras and anamorphic lenses.

The segment was well received online with rave reviews from fans and critics alike.