At the San Diego Comic Con yesterday, the New Day revealed that the Booty O’s cereal is really coming although at this point it will be exclusive to FYE.

FYE already updated their website listing the Booty O’s cereal coming on August 5 for a price of $12.99 per box. The description reads, “Get your recommended daily value of Positivity, Unicorn Magic, and Trombone music! All part of a balanced New Day Breakfast! This delicious and nutritious New Day cereal comes with marshmallow shaped booty crowns, unicorn horns and rainbow hearts. Just add milk and feel the power!“

The cereal will be distributed by PLB Sports. You can pre-order the Booty O’s and see a photo of the cereal box at http://www.fye.com/s/product/4632640.