-

Stephanie McMahon discusses return of live events on CNBC

WWE Chief Brand Officer Stephanie McMahon appeared on CNBC’s Squawk on the Street this morning to discuss the company’s return to live events and SummerSlam.

The WWE live event business was barely breaking even before the coronavirus pandemic hit but McMahon was bullish about the return of these live events, saying that they have data that shows a trend towards an increase in attendance moving forward. The first pay-per-view with no COVID-19 restrictions is nearly sold out with around 400 tickets left on sale.

With no live events for well over year, McMahon said that WWE had to rely on television distribution deals and merchandise to weather the storm. Merchandise sales, which usually take place at live events, received a big boost when it went 100% online, with WWEShop.com experiencing record sales.

Stephanie also discussed the WWE Network move to Peacock, saying that WWE wanted to focus on creating content rather than be competitive in technology, noting that they would not have stood a chance competing against the likes of Amazon and Disney and other streaming services on their own.


Discover more from Wrestling-Online.com

Subscribe to get the latest posts sent to your email.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

Stories you might also likeRELATED
Recommended to you

LATEST NEWS

Penta El Zero Miedo a free agent after AEW contract expires

Sean Ross Sapp of Fightful is reporting through his Select service that Penta El Zero Miedo is now a...

Continental Classic tournament update following three matches on Collision

The Continental Classic tournament continued yesterday on Collision with three matches taking place. In the first match of the night,...

Survivor Series: WarGames 2024 continues to break records

Survivor Series: WarGames in Vancouver was the 63rd sellout of the year for WWE and continues the record-breaking trend...

Discover more from Wrestling-Online.com

Subscribe now to keep reading and get access to the full archive.

Continue reading