The golden WWE title made the rounds last night at the NBA All-Star weekend at Lucas Oil Stadium in Indianapolis, Indiana.

Originally, the title was given to Snoop Dogg to promote WrestleMania 39 but then it was “stolen” and it popped up in different locations where several celebrities posed around with it. It’s a promotional tactic used for WrestleMania season and this year it was no different.

Celebrities such as Lil Wayne, 50 Cent, Shannon Sharpe, Anuel AA, Raw color commentator Pat McAfee, and even NBA Commissioner Adam Silver were photographed with the the title yesterday, a few days after it also swapped several hands during the NFL Super Bowl weekend in Las Vegas where the likes of Justin Bieber, Nina Dobrev, and different NFL stars posed with it.

WWE often gets criticism for an “ugly” championship, especially due to the monster WWE logo slapped on the main plate, but the title’s design was made on purpose to get the unmistakable WWE brand out there in such situations.