WWE today announced that the 2023 Royal Rumble became WWE’s highest-grossing and most-viewed Royal Rumble in company history.
The event set a new all-time gate record at more than $7.7 million, far surpassing the previous Royal Rumble high in 2017 by more than 50 percent. Viewership of the event saw a 52 percent increase versus the previous record set in 2022.
In addition, the 2023 Royal Rumble broke all-time venue merchandise and sponsorship records.
Merchandise sales were up 135 percent versus the record set in 2022. Royal Rumble sponsorship revenue was up nearly 200 percent versus 2022 and featured the first-ever sponsored match with Mountain Dew Pitch Black and sponsored countdown clock with Applebee’s.