One of the pluses of having The Rock as the WWE champion is the added exposure that he gives to the WWE at the several media interviews he does to promote his upcoming movies.

In a sit-down interview to promote the G.I. Joe: Retaliation movie, The Rock showed up with the WWE title and even tweeted a picture of the title resting comfortably on his knee as the G.I. Joe poster stood in the background.

The photo was the first one for The Rock on his brand new Instagram account. “Rock. You. Instagram. We’re open for business… #InstagramGetsRocked,” wrote Rocky. You can see the photo at http://instagram.com/p/V2drXfoh0r/