Ram Trucks announced yesterday that it has entered into a partnership with TKO Group Holdings to become the official truck partner of WWE, UFC, and PBR.

The groundbreaking partnership begins in January 2026, when Ram will be integrated within major live events and premier content across all three brands.

“I’m proud to announce that starting in 2026, Ram is becoming the Official Truck Partner of UFC, PBR and WWE,” said UFC President and CEO Dana White. “We are talking about three of the biggest sports and entertainment companies in the world teaming up with one of the baddest truck companies in the country. I love the direction Ram is headed in 2026, and I’m very happy to be in business with them.”

“Ram is built for those who push for the last tenth, and that’s exactly what WWE Superstars and UFC and PBR athletes do every day,” said Tim Kuniskis, Head of American Brands, SRT Performance, NA Marketing and Retail Strategy. “Our partnership with TKO allows us to connect with millions of passionate fans and celebrate the grit, power, and determination that define both Ram and these iconic sports.”

As the Official Truck Partner of WWE, UFC, and PBR, Ram will deliver exclusive fan activations, custom content, and on-site experiences that showcase the bold capability of Ram trucks. From the iconic WWE ring and world-famous UFC Octagon to the PBR bucking chute, Ram will be at the center of the action.

Elements of the partnership include brand Integration at live events, broadcasts, and digital platforms across WWE, UFC, and PBR, exclusive Ram-branded content featuring athletes and personalities from all three brands, and fan engagement opportunities, including VIP experiences and interactive activations at major events

As the Official Truck Partner of WWE, Ram will maintain a significant presence across Friday Night SmackDown and various Premium Live Events, including WrestleMania and SummerSlam, beginning with its first major activation at Royal Rumble in January 2026, where it will serve as a presenting partner of the PLE.