WWE yesterday announced the hiring of Gerrit Meier as Executive Vice President of WWE International. Meier will report directly to WWE Chairman and CEO Vince McMahon.

As the head of the International division, Meier will be a key member of WWE’s senior management team. He will be responsible for growing WWE’s brand and business outside of the U.S. with the primary focus on expanding the company’s international television distribution agreements. Meier will also manage the continued advancement of WWE’s international licensing, live events, digital and publishing operations.

Meier brings nearly 20 years of experience in this field and prior to joining WWE he held senior leadership positions and expanded the international footprint of several well-known companies such as Spotify, Clear Channel and Bertelsmann.