Lids and WWE announce new partnership for licensed headware


The LIDS Sports Group today announced a new partnership with WWE, gaining the licensing rights to create on-demand WWE headwear. The new licensing agreement allows for LIDS to embroider the names, logos, and autographs of WWE Superstars and Legends on WWE-licensed headwear within its stores and upon orders online.

“The passion that runs through the veins of WWE fans is indisputable, so we are thrilled to be able to further connect with this fanbase by offering them a new way to demonstrate support for their favorite Superstars and Legends,” said David Baxter, president and CEO of LIDS Sports Group. “Customization is an important aspect to our brand, and we hope to continue the expansion of our WWE customization offerings in ways that take customers’ fandom to the next level.”

The new agreement also allows for the on-demand creation of custom WWE headwear. Customers can select from a wide selection of blank headwear options offered by LIDS and then choose from the new library of WWE custom embroidery options to create personalized, one-of-a-kind looks. Thanks to LIDS’ unique customization capabilities, creating a custom WWE hat in-store will take only minutes.

“LIDS shares our vision of fan engagement by providing customized offerings that connects our passionate fans with their favorite Superstars,” said Casey Collins, WWE Executive Vice President of Consumer Products. “We’re excited to launch this new on-demand initiative with a brand who can offer WWE products in real-time alongside our biggest events.”