Jon Stewart brought to WWE exactly what they wanted, a lot of main stream exposure on celebrity and entertainment websites. Hosting his first gig since his departure from The Daily Show, the life-long WWE fan got involved in one of the main events, hitting John Cena with a chair and helping his former rival Seth Rollins retain the WWE World Heavyweight title and win the United States title as well.
ESPN, Rolling Stone, Yahoo! News, Entertainment Weekly, Vanity Fair, Sports Illustrated, Washington Post, Hollywood Life, New York Daily News, BBC News, MTV, Fox Sports, and more all covered Stewart’s “heel turn.”
During SummerSlam, Stewart was involved in two backstage segments, first with Stephen Amell and Neville, which included a cameo by the Undertaker, and then a verbal altercation with Paul Heyman after he knocked on Lesnar’s dressing room door which ended with Heyman wondering why they didn’t get David Letterman instead.