Lids, the global leader in licensed sports merchandise and headwear, unveiled its 2026 holiday campaign, “It’s The Gift That Counts,” and will feature WWE Superstar Jade Cargill and rapper Lil Yachty among others.

Yachty has been associated with WWE for the past several months, accompanying Trick Williams.

Joining the two in the campaign are Eladio Carrión, Dixie D’Amelio, Chase B, Tim Chantarangsu and Chris Brickley.

Through a series of humorous videos, the campaign’s star-studded cast tackles relatable holiday gifting dilemmas, showing that while AI might help shoppers find a gift, Lids helps them get it right. From favorite teams to personal style, the campaign highlights how Lids makes it easy to find the perfect gift for every fan on your list.

Fans can also look forward to exclusive collaborations, including the Concrete x WWE “It’s Us” Collection, launching November 20.