Here comes the pain….again! Brock Lesnar was unveiled as the cover Superstar for the upcoming WWE 2K17 video game which is set to be released this Fall.

In a press release issued today, WWE and 2K touted Lesnar’s several impressive accomplishments both in and outside the ring. “My career has been defined by dominating every opportunity presented to me,” said Brock Lesnar. “I am excited for my newest opportunity representing WWE 2K17 as the franchise’s ambassador and honored to serve as the WWE 2K17 cover Superstar.”

Chris Snyder, Vice President of Marketing at 2K, said that Lesnar’s unmistakable talent, no-holds-barred mentality and unequivocal determination perfectly complement 2K’s commitment to authentically represent WWE at the absolute highest level. “With Suplex City as the ultimate backdrop and the ‘Beast Incarnate’ in charge, WWE 2K17 will come to life with an incredible roster and to-be-announced features like never before,” he added.

WWE 2K17 is currently scheduled for worldwide release on the PS4 and PS3 systems, Xbox One and Xbox 360 on October 11, 2016. Consumers who pre-order WWE 2K17 at any participating retailer will receive two playable characters of legendary WCW and WWE star Bill Goldberg, as well as playable WCW Monday Nitro and Halloween Havoc arenas, at no extra cost on launch day.