-

Barstool Sports CEO Erika Nardini joins the WWE Board of Directors

Barstool Sports CEO Erika Nardini has joined the WWE Board of Directors. The announcement was made in a press release issued yesterday.

“Erika is a seasoned executive with a tremendous track record of building businesses, developing experiences, and engaging different audiences across the media ecosystem,” said Vince McMahon, WWE Chairman & CEO. “Her entrepreneurial spirit, business acumen and understanding of today’s consumers will serve as a perfect addition to our Board of Directors.”

Nardini was named Barstool Sports’ first CEO in 2016 and since that time the company has experienced tremendous brand and business growth as one of the fastest-growing lifestyle brands on the internet, generating hundreds of millions of dollars in revenue. During her tenure at Barstool Sports, Nardini has launched more than 35 brands, including breakout franchises in sports, entertainment, female lifestyle, business and sports betting. She also spearheaded the development of more than 1,500 social accounts, a top channel on SiriusXM and the #1 selling flavored vodka in North America, Pink Whitney.

Earlier this year, Nardini launched a strategic partnership with casino operator Penn National Gaming, valuing the company at $450 million. In September 2020, Barstool Sports and Penn National Gaming launched the Barstool Sportsbook.

Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

LATEST NEWS

Joey Ryan says he has not committed any crimes

Joey Ryan, probably the one hardest hit from the #SpeakingOut fallout, doubled-down on his innocence in a tweet yesterday,...

Duane Gill back on Raw as Gillberg two months after heart attack

Nearly two months after suffering a heart attack, Duane Gill, better known to fans as Gillberg, showed up on...

WWE tests 8K cameras during live broadcasts

WWE made use of new cameras on Friday Night Smackdown last week, broadcasting using 8K cameras that are typically...

- Advertisement -

Stories you might also likeRELATED
Recommended to you