Following the company’s recent announcement of a strategic brand relaunch and aggressive 2026 growth plans, Real American Beer (RAB) today announced that Colby Covington, global MMA Champion and headliner, and Real American Freestyle (RAF) athlete, has joined the brand as a long-term partner and investor.

Covington is one of the most recognizable figures in combat sports known for championship-level performance, relentless pace, and a persona that commands attention. His addition represents the next step in RAB’s momentum-driven expansion and reinforces the brand’s position as “The Official Beer of Wrestling.”

Covington has already become a central figure within the Real American ecosystem through RAF, the fastest-rising professional wrestling league in the world. At RAF05 in Sunrise, Florida, Covington delivered a dominant performance in front of over 6,000 fans, generating over 6 billion media impressions and 350 million media impressions, further validating RAF as a powerful national platform at the intersection of sport, entertainment, and culture.

He was recently named host of “RAF: The Greatest Takedowns,” a new FOX Nation series spotlighting the league’s most explosive moments, elite athletes, and signature matchups, with RAB integrated throughout as the league’s official partner.

“Real American Beer was already my go-to before this partnership, so teaming up made sense. I’m proud to align with a brand that stands for strength, American pride and hard-earned good times,” said Covington. “I’ve seen firsthand what Real American Beer is building through RAF. This brand has a fighter mentality, and that matches how I approach my life and career.”

As part of the partnership, Covington will play an active role across national marketing initiatives, retailer partnerships, live events, original content, and RAF programming as RAB continues to expand its footprint across retail, on-premise, and live moments.

“Colby is hardworking, respectful, and an incredible promoter. He brings unmatched energy,” said Terri Francis, CEO of Real American Beer. “He’s a natural fit as we build Real American Beer as The Official Beer of Wrestling.”

With RAF fueling national visibility, FOX Nation delivering scale, and athletes like Covington leading from the front, RAB continues to build a performance-driven, culture-forward beer platform that stands out in today’s market.

The announcement follows a milestone period for RAB, which recently surpassed 10 million cans sold in just 18 months and unveiled a strategic brand relaunch designed to accelerate national growth. The relaunch introduced a refreshed visual brand identity, new positioning anchored in “200% AMERICAN” and “HITS DIFFERENT,” and a significant investment behind marketing, partnerships, and retail execution across 30 states.