MILWAUKEE (March 20, 2013) – To celebrate 110 years of freedom, Harley-Davidson Motor Company is riding again with the Ultimate Fighting Championship®.

The UFC and Harley-Davidson first teamed up five years ago to forge a unique partnership between these two heavyweight brands.

“It’s been an amazing ride with the UFC,” said Dino Bernacchi, Harley-Davidson Marketing Director. “In this – Harley-Davidson’s 110th Anniversary year – we’re upping the ante and putting one lucky fan in the center of the action as only Harley and the UFC can.”

In 2013, the centerpiece of the partnership will be the Harley-Davidson Hometown Throwdown event on Harley’s home turf, Milwaukee, during the iconic brand’s 110th Anniversary Celebration over Labor Day Weekend.

One grand prize winner will score a customized Street Bob motorcycle and receive a VIP trip to the Harley-Davidson Hometown Throwdown. Additionally, the winner will make an appearance in the Octagon® during the Harley-Davidson Hometown Throwdown event at UFC® 164 at the Bradley Center on August 31, as his or her custom designed 110th anniversary logo will be painted in the Octagon®.

“The UFC is excited to team with Harley-Davidson again and play such a pivotal role in Harley’s 110th Anniversary celebration during UFC® 164,” said Dana White, UFC President. “The UFC and its fighters are proud to be members of the Harley-Davidson family.”

Fans can enter for their chance to win by going www.harley-davidson.com/UFC. On the site, fans can create their own 110th Anniversary graphic and share why their image is worthy of the Octagon® and the VIP prize package.