Dana White interviewed by Mashable on UFC social media presence

Mashable.com has conducted an interview with UFC President Dana White over the success of the company when it comes to the use of social media.
The UFC has a big presence on Facebook, Twitter, and YouTube, and White is very active on Twitter, chatting with fans every day and does video blogs for the YouTube channel. In 2011, the UFC was the first sports organization to broadcast live fights on Facebook, a trend which WWE picked up this year with their PPV pre-shows.
In January, White will deliver the keynote speech at the BusinessNextSocial conference to give other execs tips and insights on how the UFC made it week in social networking.