Hulk Hogan opened his Hogan’s Beach Shop in Clearwater, Florida, this weekend, adding another shop to the Clearwater Pelican Walk Plaza.

The shop will be selling tons of Hulk Hogan merchandise with wrestlers scheduled to appear for autograph signings. Hogan will be helped by his wife Jennifer and daughter Brooke to run the shop along with his longtime friend and manager Jimmy Hart.

Pelican Walk Plaza property manager Mike Buonos hopes that with Hogan’s arrival, the area will see an increase of traffic.

“It’s going to increase tourist traffic, because he himself is a tourist attraction,” Buonos says. “People love Hulk Hogan.”

You can see some photos from the opening day of Hogan’s Beach Shop below.

(Photos courtesy of Hulk Hogan Facebook page)