The Clearwater Patch website is reporting that Hulk Hogan is opening up a retail shop close to his North Beach home on Mandalay Avenue.

Opening at the end of next week, the store will be located on the upper level of the Pelican Walk Plaza and will have a display of his memorabilia as well as items for sale. Hogan is planning to be a frequent visitor to his store for autograph signings and he will be bringing his fellow wrestlers with him as well.

Property manager Mike Buonos told the website that his daughter Brooke and his wife Jennifer will also be part of the business although it wasn’t clear in what capacity.

“It’s going to increase tourist traffic, because he himself is a tourist attraction,” Buonos says. “People love Hulk Hogan.”

The Pelican Walk Plaza currently has 11 outlets according to its website.