Former WWE Co-Presidents George Barrios and Michelle Wilson today announced the formation of Isos Capital Management to identify and execute on attractive investment opportunities leveraging their unique operating experience, insights and network.

The Isos co-founders plan to invest in businesses that fit their thesis of mega trends shaping the industry and provide value creation through brand growth, digital transformation and globalization. Isos will target early, growth and late stage media, entertainment and sports companies and will consider a variety of investment vehicles.

“Global connectivity has unleashed unprecedented disruption in content creation, distribution and consumption. The COVID-19 pandemic has only accelerated these changes and requires a new strategic framework for success,” said Barrios. “Against this backdrop, Michelle and I see unique opportunities for growth and value creation across the media, entertainment and sports ecosystem.”

“There is no better time to invest in the industry and we believe Isos offers a distinct advantage in the marketplace. We are a firm built by operators for operators, and we bring proven strategies and innovative thinking to help media, entertainment and sports companies win in the long term,” added Wilson. “George and I have worked together for more than a decade and have demonstrated how to achieve game-changing results in an evolving landscape. We look forward to utilizing our experience, insights, network and capital to partner with management teams to accelerate growth and better meet consumer needs.”

Barrios had joined WWE in 2008 and Wilson in 2009 and together they were promoted as Co-Presidents and were unceremoniously fired together as well in late January 2020, a move which led the WWE stock to tank on Wall Street. Until their dismissal, the two were some of the most powerful individuals in the company.