The Hollywood Reporter has an exclusive story about former WWE Superstar Braun Strowman launching his own production company with Magilla Entertainment titled Meat Castle Media.

The company will run by Adam Scherr (Strowman) and producing partner Nick Antonicelli.

This new company marks Magilla’s first talent-led production venture and the two will work together with Magilla chief development officer Kevin Duncan to create new unscripted series and formats, as well as podcasts spanning craft, competition, celebrity interviews and more.

The first Meat Castle series is Hands On, which Scherr tries his hand at a new unique craft in each episode, diving headfirst into the skilled professions that power the American dream. A competition-format show set in the world of miniature model making is also in the works.

“Nick and I couldn’t be more excited to re-team with Kevin, and work with the amazing folks at Magilla, to build a real force in the TV industry that puts talent, groundbreaking ideas and meaningful partnerships at the forefront,” Scherr said in a statement. “Magilla’s track record is second to none and we look forward to working with them to build a great slate of programming.”

“Adam’s talent, charisma and creativity have led to great success across multiple areas of entertainment,” Matthew Ostrom and Laura Palumbo Johnson, co-founders of Magilla Entertainment, said in a joint statement. “With Meat Castle Media, we’re working with him and Nick to develop a slate of projects that reflect Adam’s interests and values, and also match his larger-than-life presence and personality. It’s been an exciting start, and we’re eager to bring these first projects to market.”

Strowman’s series Everything On The Menu with Braun Strowman returns for a second season on USA Network later this Summer.