When Betcris first started serving the Latin American market more than two decades ago, it didn’t take long for the sports betting operator to realize that it had all the tools necessary to be a pioneer in the industry. Since then, it has continued to expand throughout the region, bringing new opportunities and options to the myriad of sports betting communities it serves. Betcris’s status as the leading operator in Latin America has been solidified through several important partnerships with organizations like the NFL and MLB, which continue to help fuel growth in international sports throughout the region.
Betcris is the exclusive NFL sponsor in Latin America, now entering the second year of the partnership. Just like last season, the operator prepared a number of campaigns that are giving fans a chance to see games in person, both during the regular season and in the playoffs. It has put together incentives for both VIP and general customers of the sportsbook, and Betcris is constantly adding new promotions throughout the entire season. The biggest NFL campaign includes a chance for a lucky winner to take a trip to the Super Bowl next February.
Betcris, which recently expanded out of Latin America and into Europe through an office in Poland, works in unison with the NFL to ensure that it has access to extensive coverage of games in all of the territories that are included in its agreement with the league. While COVID-19 forced the sports industry to re-examine its operations last year, there are now new options being introduced designed to increase fan engagement. Betcris is offering live-streamed games on its platform that will continue throughout the season, giving NFL fans high-quality feeds of all the action as it takes place.
Betcris is the official host of the NFL Pick ’em game, as well as NFL Fantasy en Español. This provides the company with a significant presence in the league every week. It is also the official host of the weekly “Show Me The Money” sports betting show on Mundo NFL’s regular NFL coverage on its YouTube channel. In addition, it is the host of the channel’s TrendZone program, a show dedicated to everything related to American football.
As the new NFL season gets underway, Betcris is presenting a number of events and opportunities for fans to win prizes. These are expected to be part of the operator’s growing relationship with the NFL, which will see Betcris continue to get closer to fans of the league and create a more interactive experience.
In addition to its relationship with the NFL, Betcris is also connected with MLB. This past summer, it offered a chance for baseball fans to pick up an all-expenses-paid trip to live the full All-Star Week experience from July 10 to 14. Tickets to Play Ball Park, held at the Denver Convention Center, to the All-Star Futures Game, the All-Star Celebrity Softball Game, the Home Run Derby and the All-Star Game were provided. All of the activity was held at Coors Field, home of the Colorado Rockies.
Randall Aguilar, Head of Sponsorships for Betcris, stated at the time, “The previous MLB season was atypical because of the global pandemic caused by COVID-19, but for this All-Star Game, things are already going back to what we’re used to. Betcris, as MLB’s exclusive sponsor in Latin America, is proud of this relationship and is creating these unique experiences for our customers. We are happy to be able to give our users this opportunity, which is not limited to the All-Star Game, but for the whole week of the activity, and we are sure that it will be something they will never forget.”
In addition to entry into the events, Betcris gave all the winners airfare from their country, ground transportation, accommodations and cash for daily expenses. As the exclusive sponsor of MLB in Latin America, Betcris is always looking for ways to give its customers an experience they’ll never forget. The operator has also been working on similar experiences for both MLB Playoff and World Series games this year, which are about to get underway. Betcris planned to offer these opportunities in 2020; however, it was forced to change its schedule because of the global COVID-19 pandemic.
The gaming operator has been instrumental in helping to innovate the sports betting industry throughout Latin America and this can be seen in its efforts to work with major sports organizations to build fan interest. It is also working to improve the betting experience, recently signing a sports data agreement with Genius Sports. Genius is the leading global supplier of digital sports content and integrity services. The new partnership gives Betcris access to all of Genius Sports’ data solutions that have already proven to be the best in the industry.
Betcris and Genius Sports signed a three-year agreement that gives the operator access to the latter’s Inplay services across all sports. Additionally, as the official sponsor of the NFL and MLB in Latin America, Betcris will incorporate Genius Sports’ technology into its platform to provide immersive live experiences for sports fans throughout the region. The operator also gains access to Genius Sports’ proprietary and official data and live video feeds linked to more than 120,000 events per year. These include, among others, official NFL data products, dynamic content and player acquisition and retention solutions.
Through this collaboration, Betcris is able to develop its official sports data portfolio further, providing fans and bettors with access to secure, authorized and official data from top-tier sports leagues around the world. The official live streams that are incorporated into the platform allow Betcris users to place bets on hundreds of new options not previously available, further reinforcing the company’s status as a provider of leading live betting products. In addition, Betcris is also integrating BetBuilder, Genius Sports’ and Sportcast’s fully automated single-game parlay solution for the NFL, NBA, NHL, MLB and major soccer competitions.
Through its partnership with Genius Sports, Betcris has become one of the first betting operators in Latin America to implement a full Genius Sports NFL offering, including NGS. With so much innovation being led by the operator, it’s no surprise that it commands the top spot among regulated sports betting operators in the world.