Speaking to TVInsider.com ahead of this weekend’s Full Gear pay-per-view, AEW World champion Jon Moxley said that it is a matter of “life or death” for AEW and there is no other option for this company but to be a success.

“If it’s not, the business gets set back another 20 f*ckin’ years. I’m not willing to go through that again,” Moxley explained. “Others who I’ve known for 15-20 years are not willing to go through that again. It’s at the hands of our generation.”

Moxley said that the future of the company is up to them and admitted that in five years, “nothing has been built.”

“We’re going to build it right now. There has been no flag. AEW has not really nailed down its identity being a young company, and that’s fine,” he continued. “There has been a known flag for everyone to unify to say this is who we are what we do and the direction we’re going. We’re going to plant our flag. That’s starting with me and the few people watching my back and others. We’re going to demand more of everybody around us. We’re going to unify behind one flag and march forward and turn this into what it can be.”

Mox added that AEW could be the best place he’s ever worked but it could be 10 times better for everyone, switching to his character saying for that to happen, he needs to keep the AEW World title and not let it slip through someone else’s hands.