Despite booking the September 20 date first for the All Out pay-per-view, AEW President Tony Khan today announced that the show will be moving to a 3PM time slot instead of the usual 8PM start time.

The afternoon start is to avoid going head-to-head with WWE Wrestlepalooza which was announced just last month as the debut premium live event on ESPN.

Moving to an earlier start time will give the company the edge of starting first and it would not be surprising if the show’s main event drags long enough to cut into the first hour of Wrestlepalooza.

This was going to be the first-ever head-to-head between an AEW PPV and a main roster WWE PLE, but AEW blinked first and preferred to go the earlier route to avoid the somewhat inevitable.