One of WWE’s biggest sponsors, Slim Jim, has pulled out of all the advertising for tonight’s Royal Rumble following the horrific accusations against Vince McMahon and WWE.
The company, which is a regular sponsor of WWE shows and features LA Knight and Bianca Belair in their commercials, said in a statement that they will be pausing all activities with WWE for now.
“Slim Jim values integrity and respect in all of our partnerships. Given the recent disturbing allegations against Vince McMahon, at this time we’ve decided to pause our promotional activities with WWE,” the company said in a statement issued to John Pollock of POST Wrestling.
“This decision reflects our commitment to our brand values and responsibility to our community. We will continue to monitor the situation and base our future engagements on our values and what’s best for our brand.”
WWE and Slim Jim announced this past August that they completed their largest sponsorship deal in WWE history.