Chris Jericho is the man of many nicknames and in AEW, the former champ is also known as Le Champion and the Demo God. But now, Jericho has added another nickname to his ever-growing list… Million Viewer Man.

Jericho, who often speaks about the ratings war with NXT and how he never lost a segment among the 18-49 demographic against NXT, has filed an application with the United States Patent and Trademark Office to lock in the Million Viewer Man name.

The Canadian came up with the name last week when AEW broke the one million viewership mark for the first time in 2020 and his segment was one of the highest-rated of the night.

Jericho filed the trademark through attorney Michael Dockins, who’s very in-demand among wrestlers when it comes to trademark applications. He submitted the forms on September 14 under Goods & Services: Entertainment in the nature of wrestling contests and merchandise.

The owner for the trademark is listed as Chris Irvine, Inc.jericho