Jazwares, a global leader in toys, announced that they will unveil the new AEW Unrivaled toy line at the Toy Fair New York convention, which will take place between February 22 and 26.
The toys will feature AEW champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley, and more, and they will all be on display at Jazware’s booth. The toy line will hit retail stores later this year.
The AEW Unrivaled collectible action figures will boast 25 points of articulation, real 3D-scanned likenesses and a variety of accessories and authentic ring wear. With multiple Waves per season, fans can collect the stars of Dynamite, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more.
Each Wave will include limited edition and rare variants to add chase and elation to every release. Other authentic items for Fall 2020 will include the AEW Unrivaled: Action Ring to play-and-display Unrivaled figures and the AEW World championship title belt, with even more formats and innovations in development for future seasons.
“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / Partner Jazwares. “We plan to build out the kind of program that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP / Partner Jazwares.
“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, Chief Marketing and Merchandising Officer. “But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter. Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.”
