WWE opts not to go subscription-based on YouTube
Variety is reporting that WWE opted not to be a part of YouTube’s subscription-based model, keeping the popular WWEFanNation channel on the Google-owned website free of charge.
The story says that YouTube tried to lure WWE into signing as a pay-channel however WWE is happy doing money with advertising running throughout their thousands of videos. Representatives from both YouTube and WWE declined to comment for the Variety story.
The last time YouTube threw in a big party, WWE was one of the first to sign up, being named as original content partner for the popular video-sharing website. A couple of weeks ago WWE signed a new content deal with Yahoo! that will bring several shows – including a 30 minute RAW preshow every week – to their additional digital home.