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WWE announces VP and General Manager for Greater China

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WWE today announced the appointment of Jay Li as Vice President & General Manager, Greater China based in Shanghai. Li, a senior executive who has held multiple leadership positions in key industries in China and the U.S., will report directly to Ed Wells, WWE Executive Vice President, International.

In this newly created role, Li will lead WWE’s strategic business development initiatives and day-to-day operations in China and work in conjunction with local government authorities and partners across all of WWE’s lines of the business including television, live events, marketing, sponsorship, new media, licensing and merchandising.

“China is strategically important for WWE and we are confident that Jay will help successfully develop our brand and business in the market,” said Gerrit Meier, President, International, WWE. “We remain committed to expanding WWE internationally, and our presence in China is critical to the company’s future growth.”

The WWE Network is still missing from China, one of the biggest markets left for the streaming service and this will be a major step in working towards that goal.

Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

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