WWE today announced that WrestleMania 28 generated a record-breaking $102.7 million in economic impact for the city of Miami and Miami-Dade County this past April, according to a study conducted by the Enigma Research Corporation.
This new record for WrestleMania’s economic impact represents a $40 million increase over WrestleMania 27 in Atlanta. WrestleMania 28 also generated approximately $15.3 million in local, state and county taxes.
“WrestleMania Week brought tens-of-thousands of fans from across the globe to sample the beautiful hotels, restaurants and businesses of Miami,” said Jose “Pepe” Diaz, Miami-Dade County Commissioner and Chairman of the Miami-Dade Sports Commission. “Our economy, as well as our community, significantly benefited from the week of events, and we thank WWE for shining their international spotlight on our wonderful city.”
Key highlights from the study include: $102.7 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVIII; 71% of fans that attended WrestleMania were from outside the Miami area and stayed an average of four nights; The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area; $6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.
WrestleMania had an attendance of 78,363 fans from all 50 states and 36 countries.