WWE is going after celebrities to tweet during RAW just like they went after celebs to appear on the show as guest hosts.
Following the failed experiment with Charlie Sheen – who quit Twitter two weeks before he was announced as the social media ambassador for the 1000th episode – WWE tapped Jersey Shore’s DJ Pauly D to tweet during the show this week.
Next week it will be another celebrity who will be talking about RAW in 140 characters or less, and that person will be Khloe Kardashian Odom. Kardashian will be tweeting for the three hour RAW that will follow SummerSlam to her 7.4 million followers on the social network website while WWE will plug her TV show season finale “Keeping Up with the Kardashians.”
The whole social media ambassador started during the WrestleMania weekend when Mike Tyson was tapped as the first social media ambassador.