TKO President Mark Shapiro has said that WWE will be doing less non-televised live events next year, avoiding “marginally profitable” cities in 2025.

Speaking at the Goldman Sachs Communacopia & Technology Conference yesterday, Shapiro said WWE will be doing away with the smaller markets and will drop from 250 events this year to 200.

Shapiro added that the exercise is for margin expansion and the goal is to continue to increase price tickets for live events.

The TKO President noted that he “yells” at the WWE crew for not charging higher prices when they keep selling out shows this fast and indicated that dynamic pricing, which is used for concerts, will eventually come to WWE.

Dynamic pricing will automatically raise ticket prices depending how hot – or not – demand is.