The Sports Business Journal is reporting that WWE is teaming up with Montreal-based Seagram’s to launch three canned drinks, becoming the first WWE licensed alcoholic products.

As part of the multi-year partnership, Seagram’s will receive sponsorship on LED signage around the ring and ring posts, sponsored graphics during one match at Money In The Bank, integrations online and at the upcoming SummerSlam and Survivor Series premium live events, and custom digital content series featuring WWE talent.

No official announcement has been made yet by WWE.