WWE stocks hit a new 52-week high today on the announcement of the XFL, even though this will be a completely separate entity from the WWE that Vince McMahon is personally funding. Stocks hit $34.18 during the afternoon trading and eventually settled for $33.92 by the time the market closed.

WWE stocks have been performing well lately with high hopes of mega money coming from a new television deal. After today’s closing, WWE’s market cap stands at $2.58 billion.