WWE stocks managed to crack the $100 mark today for the very first time since the company went public in October 1999.

During the day, shares traded briefly at $100.10 before dropping back into the $99 range. At time of this writing, stocks were at $99.50, a 3.5% increase over yesterday’s closing.

With the current value, WWE has a market cap of $7.5 billion and the company is looking to increase that with the upcoming new India and United Kingdom television deals.