The Hindu Business Line in India is reporting that WWE and its television partner in the region Ten Sports will invest over $100 million in the country.

Rukn Kizilbash, WWE’s India General Manager said that the company is committed to the Indian market and want to make a good amount of investment while Rajesh Sethi, CEO of Ten Sports, did not disclose the exact amount of money the two are investing.

Sethi said the funds would be used to bring in technology, which would help reduce the gap between the television shows shown in the US and the Indian market and to organize more live events in the country, and to launch a WWE line of merchandise for kids and adults.

WWE recently announced an extension to their agreement with Ten Sports to broadcast even more WWE television shows.