WWE today announced the appointment of James Rosenstock as Executive Vice President, International. Rosenstock will be responsible for the management of all international operations and will oversee the company’s eight regional General Managers. He will report directly to WWE Co-President Michelle Wilson and serve as a key member of WWE’s senior leadership team.

As head of International, Rosenstock will be charged with growing WWE’s brand and business outside of the U.S., including partnering with senior executives across the company’s live events, digital, consumer products and WWE Network divisions to support corporate priorities and develop growth strategies. He will also manage WWE’s global TV partners and support WWE Co-Presidents Michelle Wilson and George Barrios on new agreements and business opportunities.

Rosenstock is an accomplished media and technology executive who has been instrumental in architecting and expanding Sony, Discovery and VICE’s international businesses. At Discovery, Rosenstock oversaw $3 billion of international expansion investment including the acquisition of Eurosport. He was also the President of Discovery Education International, a multi-faceted K-12 digital education business.

At VICE, Rosenstock was President of Viceland International, the award-winning linear, digital and mobile TV network reaching 100 million subscribers across 75 territories. He also led VICE’s efforts to launch businesses in India, Middle East, Brazil and Southeast Asia.

Most recently, Rosenstock was co-CFO and Chief Strategy Officer for ezCater, the #1 online marketplace for business catering.