WWE and Paramount Pictures announce promotional partnership

WWE and Paramount Pictures sent a press release announcing a promotional partnership to support The Rock’s upcoming feature films, G.I. Joe: Retaliation, and Pain & Gain.

In addition to storyline integration on its TV broadcasts, WWE will utilize all of its assets, including live events, digital and social media to promote the films and engage millions of fans each week.

G.I. Joe was the co-presenting partner of the Elimination Chamber while Pain & Gain will have a big presence at WrestleMania 29 and during the Axxess events throughout WrestleMania week.

G.I. Joe will be released on March 29 while Pain & Gain will be released on April 26.