The Business Insider has covered WWE’s latest attempt to get more WWE Network subscribers by offering another free week trial with no credit card required for sign up.

The Insider says that things are “looking grim” for the company and its “money-losing streaming video service,” is far off from the 1,400,000 subscribers it need to make the Network profitable.

The story also looks at how WWE is cutting costs across to board to make up for the projected $35 million to $45 million the company is projected to lose this year from lost PPV revenue.

The piece is not really good advertising and showcases WWE’s struggle to make their Network work financially. WWE will be rolling out the service to select countries worldwide at the end of this year.

The story can be read here.