LA Knight made his main roster debut last night on Smackdown using a different name from his NXT days – Max Dupri.

Continuing the tradition of being built on NXT only to have a complete name and character change on the main roster, the former Impact World champion introduced himself to WWE official Adam Pearce, telling him he’s the CEO of Maximum Male Models.

Dupri mentioned that he was hired by Sonya Deville before she was removed from her previous role and has a contract, with Pearce telling him that he’s going to reach out to the legal department to verify his claim.

The 39-year-old did a trial of the new gimmick during a few dark matches before Smackdown weeks ago, with Mace and Mansoor as his first clients.