WWE Hall of Famer Jerry “The King” Lawler has announced the launch of his new venture, a bar on Beale Street in Memphis, Tennessee.

Beale Street is the home of several restaurants and blues clubs and the street itself is a major tourist attraction with festivals and concerts being held there as well, similar to Bourbon Street in New Orleans.

Titled Jerry Lawler’s Hall of Fame Bar & Grille, the new property replaces the old Superior Bar and is located at 159 Beale St. It will open for business next week on April 29.