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Backlash 2023 breaks records for WWE

WWE issued a press release today announcing that this past weekend’s Backlash was the highest-grossing and most-viewed Backlash in company history.

Viewership of Backlash saw a 28% increase versus the record set in 2022. It also had the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash. Smackdown on Friday had 16,896 fans while Backlash followed with 17,944 fans for a complete sell out.

This year’s event also marked the most social Backlash of all-time, led by over 40 million views of the San Juan Street Fight featuring Bad Bunny vs. Damien Priest. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.

In addition, Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98% year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.

Colin Vassallo
Colin Vassallohttps://www.wrestling-online.com
Colin Vassallo has been editor of Wrestling-Online since 1996. He is born and raised in Malta, follows professional wrestling and MMA, loves to travel, and is a big Apple fan!

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