Home IMPACT Ed Nordholm discusses situation with the Broken gimmicks

Ed Nordholm discusses situation with the Broken gimmicks

In an interview with The LAW on The Fight Network, Impact Wrestling’s top chief Ed Nordholm revealed that judging from discussions he had with WWE, the company is not interested in pursuing the Broken gimmicks from them.

“As far as I know, the WWE doesn’t want the gimmick, and indeed, from every conversation I’ve had with them, I’ve been told they have no interest in it,” Nordholm told the host John Pollock. “I’m taking heat because I’m keeping something from you. If you want it, why don’t you call me? And their answer to me has been, ‘No, not interested,’” he continued.

Nordholm said that it’s “unquestionable” on who owns the characters, and that would be Impact Wrestling. Nordholm explains that the Hardys had standard contracts and both in the wrestling and entertainment industry, the producer of the show owns the content no matter who came up with characters or storylines. “The person that owns the storyline and the character is the person who invested to take that idea and put it on TV. That’s what we did. Impact put those characters on TV, and the contracts with those people are indisputably contracts that provide their IP to Impact,” Nordholm explained.

The Executive Vice President of Anthem Sports & Entertainment also said that he’s open to talk with Matt and Jeff Hardy to allow them to continue to use the Broken gimmicks “within reasonable parameters as to what’s important to us and what would be important to them” and said that he has tried to do it before.

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