Fast Company has named All Elite Wrestling in their Brands That Matter 2022 list. “These 6 brands are growing by letting fans pursue their passions,” the headline reads, as AEW shares the kudos along with Crunchyroll, Eventbrite, Fender, PXG, and Magic: The Gathering
The profile of the AEW entry lauds the company for adding a “new dimension” to the sport by tackling mental health, diversity, and inclusion by incorporating these issues into storylines. It also outlines that it allows its talent to take independent bookings.
“Dynamite, AEW’s flagship show, saw an 11% increase in viewership among audiences 18 to 49 over 2021. Also, purchases of AEW’s pay-per-view events have grown 86% in the past year, with more than 850,000 PPV events sold,” the profile states.