While WWE is taking over Las Vegas this weekend with WrestleMania, AEW is not being left behind.

The promotion has bought ads on several digital billboards on the Strip for Dynamite and they rotate with other ads – including those of WWE – as thousands of people descend upon the city for WWE’s biggest show of the year.

The company is obviously aware of the negative sentiment towards WWE at the moment and has decided to splash some money in hopes of capturing some new fans who are in the city.

AEW has no official presence this week in Las Vegas but several of its stars will be participating at independent shows and many will be at WrestleCon for meet and greets.